“The Ring by Lux”is wearable technology designed to recognize and reward everything you do as a true fan. It quietly keeps track of your streams on Spotify, logs your merch items (online or at the show), and even tracks the drinks you buy at participating venues. Instead of letting your dedication go unnoticed, a simple tap of the Ring registers your support, awarding you points, badges, and perks that reflect who you are as a fan.
